Plants for the people . . . a free mobile phone app for iPhone and in the future Android powered by BIEN. Plant-O-Matic uses the GPS of the users phone to  generate a personalized species list of all plant species that are found nearby. The app accesses the ~ 100,000 plant ranges in the New World to allow the user to explore the taxonomic, functional diversity around them. It provides links to images and additional information regarding each species.